Hi! I’m Alena. Writer, sticky-note collector, and cat mom of two.

Take a look at my recent work and my hat collection. I wear quite a few. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum


adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

About

Artists’ Voices:
Actively Listening to Creatives

Jean Carlo Penaloza is a photographer with a passion for interviewing, who grew his podcast by recording live conversations with industry leaders at Imaging USA. This magazine feature highlights his creative and professional growth through his experiences at PPA’s annual photography conference.

“Elopement” is a word with a long history, but in recent years it’s taken on a new meaning. As clients opt for smaller, more intimate celebrations—photographers are discovering new opportunities to let their creativity and business grow. 

Breaking into the Elopement Photography Market

Many creatives struggle with the business side of their work. This ad was part of a multi-channel campaign designed to empower photographers to build a personalized business plan that aligns with their goals and values.

The Business Guide

During a lull in magazine ad sales, I led the development of this white paper to help reinforce the value of print advertising for hesitant sponsors.

The Value of Print Advertising in a Digital World

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